Google is the kind of online “place” that keeps us guessing all the time. Of course, we have seen how Google changes its “look” based on the next big holiday, the Olympics or other events. But on top of that, how Google works can change from time to time. One peculiar thing that you would have to witness for yourself to accept is that Google works differently depending on who is using it. But its true because if one person does a search that is identical to someone else on different sides of the country, it is possible they will get completely different results.
This quirk of Google is not a flaw in how it works or something spooky in cyberspace. Google has a method to it’s madness. At a conference devoted to the topic of search engine marketing, a Google executive by the name of Bryan Horling revealed that out of every five searches you do using Google, one of them will be customized to you based on a number of factors including your physical location in the country and other little tidbits of information that Google can figure out about you.
